Websites that load fast, rank high, and read beautifully.
I'm Umar Durrazi, a freelance web developer, SEO strategist, and content writer helping startups and small businesses ship websites that actually drive revenue.
Three services. One goal: business results.
Most freelancers do one thing well and outsource the rest. I cover the full stack of getting a site online, found on Google, and read by humans — under one roof, by one person who cares.
Custom websites and web apps built with React, Next.js, and modern stacks. Fast by default, accessible, and built to scale.
Technical audits, content strategy, on-page optimization, and link building that grows organic traffic month over month.
Blog posts, landing page copy, and email sequences written to engage humans first and search engines second.
A freelancer who actually finishes things.
I've spent the last seven years shipping websites for startups, agencies, and small businesses across the UK and Europe. Before going independent, I led web engineering at a Series B SaaS company where I learned how SEO, performance, and content compound into real growth.
I work with a small handful of clients at a time — usually three or four — because I'd rather deliver outstanding work for a few people than mediocre work for many. If we work together, you'll always know the status of your project and you'll always reach me personally, not an account manager.
Read my full storyThe agency-quality work, without the agency.
Every site I build targets sub-1-second LCP and 95+ Lighthouse scores on mobile. Performance is a feature, not an afterthought.
WCAG 2.2 AA compliance, semantic HTML, and keyboard-friendly interactions are built in from day one — not bolted on at the end.
I write content that ranks because it deserves to: original research, clear structure, and answers users actually search for.
Recent client projects.
A modern, boring-on-purpose stack.
I use tools that other developers can maintain, that scale predictably, and that won't be abandoned in two years.
"Umar rebuilt our marketing site and our organic traffic jumped 240% in six months. He's the rare developer who genuinely understands SEO and writes content that converts."
What it's like to work with me.
"We hired Umar for a one-off landing page and ended up putting him on retainer. He ships clean code, writes beautifully, and never misses a deadline."
"Our previous agency took eight months and never launched. Umar shipped a better site in five weeks — and ranked us on page one within three months."
"The audit alone paid for itself. Umar found a redirect chain killing our Core Web Vitals, fixed it the same day, and our checkout conversion jumped 11%."
Transparent, fixed-scope pricing.
Every project starts with a written quote. No retainers required, no hidden hourly fees.
- Up to 5 pages
- Core Web Vitals tuning
- 2-week delivery
- Up to 12 pages + blog
- Headless CMS
- 5 SEO articles written
- Custom React app
- API + auth integrations
- Quarterly strategy
Latest from the blog
In-depth guides on web development, SEO, and content writing — drawn from real client projects.
From AI-assisted coding to edge runtimes and server components, here are the trends defining web development in 2026.
A practical, no-fluff guide to the on-page, technical, and content SEO tactics that still drive organic traffic in 2026.
Learn how to research, structure, and write content that engages readers and ranks on Google — without sounding like a robot.
A side-by-side comparison of React and Next.js for modern projects — covering performance, SEO, DX, and deployment.
A 25-point checklist for optimizing title tags, headings, internal links, images, and schema on every page you publish.
The repeatable process I use to research, write, and optimize blog posts that climb the search results.
Common questions.
How long does a typical project take?+
Standard marketing sites take 3–5 weeks. Custom apps and larger builds run 6–12 weeks. You get a firm timeline in the proposal.
Do I own the code and the website?+
Yes, 100%. Once final payment clears, source code, design files, and content are all yours, with a clean GitHub handoff.
Do you work with clients outside the US?+
Yes. I work with clients across North America, Europe, and Australia using async, written-first communication.
Get the monthly dispatch.
One email a month with the best things I've learned about building, ranking, and writing for the web. No spam, ever.
Let's build something worth shipping.
Free 30-minute discovery call. No pitch, no pressure — just a real conversation about your project.
Book a free call